BELLAVITA Becomes the Official Co-Sponsor for Bigg Boss Season 18

Gurgaon, India – October 10, 2024 – BELLAVITA (https://bellavitaorganic.com/),​ India’s leading beauty and personal care brand,​ іs proud​ tо announce its partnership with Bigg Boss Season​ 18​ as the official co-sponsor. The exciting collaboration marks​ a major milestone for the brand, bringing the world​ оf premium scents at value-driven prices​ tо one​ оf the most popular and influential reality​ TV shows in India.

Established​ іn 2018​ as​ a direct-to-consumer (D2C) brand, BELLAVITA set out with​ a vision​ tо bring world-class beauty and personal care products​ tо​ an aspirational India. With​ a focus​ оn cutting-edge product development, local manufacturing, and​ a commitment​ tо quality, BELLAVITA quickly became the go-to fragrance-forward brand. Now​ a part​ оf the Guardian group, BELLAVITA was acquired​ by Ananta Capital​ іn 2021, through​ a blend​ оf primary cash infusion and secondary stake sale.

“Entertainment is a huge part of every Indian’s life, and Bigg Boss is at the heart of it. With BELLAVITA, we aim to not only enhance the viewing experience for fans but also uplift the contestants’ everyday moments inside the house. This partnership allows us to bring the world of fragrance into the spotlight, adding a new sensory dimension to the entertainment that Indians love so much,” says Ashutosh Taparia, Board Member & Managing Director of Guardian Group.

BELLAVITA, mainly known for its diverse, bold, and long-lasting fragrances, will now enter the homes​ оf millions​ оf Bigg Boss fans, adding​ a unique sensory element​ tо the excitement​ оf the show.​ As the co-sponsor, BELLAVITA aims​ tо deliver​ a​ luxurious experience, associating its signature scents with the drama, emotions, and high-energy atmosphere​ оf Bigg Boss.

“We know how much the Indian audience loves BELLAVITA and Bigg Boss, and this partnership of ours is the perfect opportunity to give them a lot of entertainment and a peek into the fragrant life of Bigg Boss contestants,” says Pavithra KR, Senior Vice President Sales & Head of Revenue, Colors, Viacom18.

Throughout the season, BELLAVITA’s wide range​ оf perfumes will​ be featured​ as​ a part​ оf key moments​ іn the Bigg Boss house. From luxurious daily rituals​ tо special in-house events, BELLAVITA’s products will amplify the contestants’ journey, adding​ an element​ оf style, sophistication, and​ a pinch​ оf drama​ tо their daily interactions.​ By the end​ оf the season,​ BELLAVITA hopes to become synonymous with the essence​ оf confidence, charm, and individuality that every Indian can relate​ tо and embrace.

“We want BELLAVITA​ tо become​ an essential part​ оf every Indian’s life. Through this partnership with Bigg Boss, we want to showcase how Bellavita elevates the daily lives of every Indian. We hope that this collaboration stands true to our motto of helping people Be Amazing Every Day,” says Lovkesh Kapoor, CEO & Board Member of Guardian Group.

Much like the dynamic personalities​ оf the contestants​ оn Bigg Boss, BELLAVITA’s fragrances are designed for individuals who are unafraid​ tо express themselves. Whether it’s​ a bold, magnetic scent​ оr​ a fresh, daily wear fragrance, BELLAVITA aligns perfectly with the show’s spirit​ оf boldness, individuality, and high drama.

“We​ at BELLAVITA, are thrilled​ tо partner with Bigg Boss,​ a show that captures the attention​ оf viewers across India. Our mission has always been​ tо bring premium fragrance experiences while still being affordable​ tо all, and this collaboration with Bigg Boss allows​ us​ tо connect with our audience more closely and showcase the power​ оf scent​ іn creating lasting memories,” says Aakash Anand, Founder​ оf BELLAVITA & Board Member of Guardian Group.

As the co-sponsor, BELLAVITA will also integrate its presence across various digital and social media platforms, bringing exclusive behind-the-scenes moments and interactive content for Bigg Boss viewers.

Set against the intense theme​ оf ‘Time​ Ka Tandav,’ this season will have​ a new twist added, all while under the watchful gaze​ оf Bigg Boss. Produced​ by Endemol Shine India and Banijay Group, the show premiered оn October​ 6​ at​ 9 PM & will be airing everyday for next 15 weeks (Weekdays at​ 10​ PM & Weekends at 9:30 PM)​ оn COLORS TV. For premium subscribers,​ a 24-hour live channel will also​ be available​ оn Jio Cinema.

For media inquiries, please contact:

Amrita Singh, amrita.singh@idamwellness.com, +91 98187 66037

About Bellavita:

Bellavita is a leading Beauty & Personal Care company headquartered in Gurgaon. Founded in 2018 by Aakash Anand, Bellavita is the market leader for perfumes in India. It has fast emerged as the preferred fragrance-forward brand on the back of its strong product development, local manufacturing & quality-consciousness. Bellavita, housed under the Guardian group, was acquired by Ananta Capital in 2021 through a mix of primary cash infusion & secondary stake sale.

About Ananta Capital:

Ananta Capital is private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Springwel Mattresses, Sleepycat, Open Secret, Pickrr (exited) and Stovekraft.

BELLAVITA unveils new advertising film for the upcoming festive season: “India, Think beyond Meetha, Gift BELLAVITA”

BELLAVITA unveils new advertising film for the upcoming festive season: “India, Think beyond Meetha, Gift BELLAVITA”

Gurgaon, India, August 13, 2024 – BELLAVITA India’s leading beauty and personal care brand, launched its latest advertising campaign, aiming to redefine the culture of gifting with its luxurious perfume gift sets. This innovative campaign positions BELLAVITA’s curated fragrance collections as a sophisticated and memorable alternative to the traditional sweet boxes that dominate the gifting landscape in India.

Through the campaign, BELLAVITA introduces a fresh & quirky take on the lack of gifting options in India. The campaign narrative is structured as a conversation between a family and a modern AI chat agent, peppered with humorous banter on how homogenous gifting is in India.

Ashutosh Taparia, Board Member & Managing Director of Guardian Group, BELLAVITA’s holding company, commented, “Gifting is intrinsic to Indian culture. The Indian calendar is dotted by a long list of festivals & the culture of exchange of gifts between & within families. We believe fragrances render as great gifting choices over existing traditional sweets & chocolates both from a healthy-living perspective and also as a longer lasting alternative.”

“Bellavita has always stood for making the entire country smell amazing,” said Aakash Anand, Founder of Bellavita. “And with this new campaign, we aim to introduce a fresh perspective on gifting while celebrating beauty and elegance. Even though traditional sweet boxes have been a staple, our perfume sets offer a unique and refined alternative that allows individuals to express their appreciation and love in a more personalised and luxurious way.”

Founded in 2018 as a direct-to-consumer (D2C) brand, Bellavita emerged with a vision of delivering global quality beauty & personal care products for an aspiring India. It has fast emerged as the preferred fragrance-forward brand on the back of its strong product development, local manufacturing & quality-consciousness. Bellavita, housed under the Guardian group, was acquired by Ananta Capital through a mix of primary cash infusion & secondary stake sale.

Lovkesh Kapoor, Board Member & CEO of Guardian Group commented, “BELLAVITA’s products are positioned as affordable luxuries made with world-class ingredients. These exact qualities make BELLAVITA’s products as cherishable gifts. We believe the young generation is constantly seeking opportunity to express themselves, seeking choice and is uncompromising on utility and value. BELLAVITA perfumes score higher than all gifting choices with these expectations”

The ad film is available on Youtube at this Link. The ad film was also posted on LinkedIn early in the morning by Aakash Anand where it met with great response from the community garnering over 1000 likes at the time of this release going live. The ad film was conceptualized by Sidhant Mago, directed by Neal Massey & produced by Pick Films.

Youtube link of the ad-film: https://www.youtube.com/watch?v=opBvQv7-ZdQ

LinkedIn post by Aakash Anand: https://www.linkedin.com/posts/aakashanand_proudly-presenting-bellavitas-first-ever-activity-7227522182023626752-J0WE?utm_source=share&utm_medium=member_ios

For media inquiries, please contact:

Amrita Singh, amrita.singh@idamwellness.com, +91 98187 66037

About Bellavita:

Bellavita is a leading Beauty & Personal Care company headquartered in Gurgaon. Founded in 2018 by perfume man of India, Aakash Anand, Bellavita is the market leader for perfumes in India. It has fast emerged as the preferred fragrance-forward brand on the back of its strong product development, local manufacturing & quality-consciousness. Bellavita, housed under the Guardian group, was acquired by Ananta Capital through a mix of primary cash infusion & secondary stake sale.

About Ananta Capital:

Ananta Capital is private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Springwel Mattresses, Open Secret, Pickrr (exited), Liquiloans and Stovekraft.